We've all recently waxed about the most loved/hated Super Bowl ads but few have noted the ridiculous overuse of call-to-action requests for online content/story submissions.
This tactic doesn't make sense/success in most product/campaign situations.
Ask for and use submitted content only if your audience is already actively doing it and you know how to apply it wisely....and please don't fake it. If you feel that you have to link user submissions to a contest then it's not very real (buzz: authenticity) either.



