Jul 17, 2008
Jul 01, 2008
May 13, 2008
Biodegradable Home Product Lines, Ready to Rot...
Porter Novelli New York partner, and "Green" marketing expert, David
Zucker has a great quote in NYTimes regarding consumers' interest in
products that offer ease of understanding over "green confusion:
Biodegradable Home Product Lines, Ready to Rot NYTimes, May, 8. 2008
Blogged with the Flock Browser
Tags: NewYork Times, Porter Novelli, David Zucker
Feb 05, 2008
Jonah Bloom:Digital March
HERE is Jonah Bloom, Ad Age editor explaining upcoming plans for the digital marketing issue of his magazine.
Feb 01, 2008
TSA Launches "Evolution of Security" Blog
The Transportation Security Administration announced the launch of an interactive blog, Evolution of Security. According to TSA the “blog will serve as a tool for travelers to share their ideas, thoughts and concerns about aviation security. In turn, TSA will post videos, innovative concepts and other helpful tools while charting feedback.” The use of the noun “Evolution” in their name “speaks to the progression of airport security since it was first introduced in the 1970s, then federalized in the wake of 9/11 with the creation of TSA, and now the need to introduce innovations to enhance security and improve process.”
As blog readers we’ll have a chance to post questions, but direct answers may not come from TSA, but from, as TSA puts it, “ a challenge to all to share new ideas and involve all in upcoming changes.” Though it means we may still have to take off our shoes at security checkpoints, its nice to know that the TSA is seeking answers and solutions, and is doing what it can to make the flying experience better.
Additionally, the blog, which launched on January 31st, features a numbers of bloggers whose names range from “Bob” all the way to the very rare “Jim,” (in a possible nod to Nuts About Southwest blog, one of my favorites), and though their names sound ordinary, many of these people are anything but average. As you read their brief bios, you’ll note that, for example, “Ethel,” “graduated from MIT with Biology, Computer Science, and Electrical Engineering degrees, and previously worked with NASA on an artificial gravity system.” A reminder, at least to me, that I want people like that involved in air travel and safety. This is a great idea, IMO, for a government agency, to learn from its stakeholders, blog readers, etc., and make changes to its policies accordingly.
Jan 28, 2008
Washington Post "Buzz Maps" Track DC-Based Bloggers
The Washington Post has selected blog aggregator site Outside.in to provide Buzz Maps of DC-area bloggers on WashingtonPost.com, according to the Outside.in blog.
A "Buzz Map" (see image, which you can enlarge by clicking), tracks both DC-based bloggers and the places they are discussing in the area. The service also maps the top 10 places mentioned, based on volume in a given week.
The service went live on WashingtonPost.com last week, but not much is there, yet. 63 cities currently comprise the Outside.in database. Outside.in helps marry local advertising with local geo-specific bloggers. EveryBlock, a similar startup (but with much less apparent traction), provides geo-filtered news and data in Chicago, New York and San Francisco, according to Silicon Alley Insider.
Jan 23, 2008
OhmyNews, the South Korean online newspaper written by citizen
journalists, is opening a school to help their reporters hone their craft.
Class topics include photography and interviewing. This is significant for a number of reasons. First off, it further legitimizes citizen reports. And it does so on its own terms: the practitioners—and not old-school academics—are behind the effort. And the school will undoubtedly create a strong face-to-face community alongside the online newspaper’s massive online community.
Equally important from an entrepreneurial standpoint is the school’s location. Korea is perhaps the most internet-focused nation on the planet, where broadband connections are nearly as common as electrical wires. Bottom line: what happens in Korea isn’t likely to stay in Korea, which means there’s a ripe opportunity to start similar ventures elsewhere. As more and more citizen journalists emerge, readers and viewers will inevitably seek out the most prescient and finest reports. Which means that those who want to stand out as citizen journalists will seek training.
Jan 17, 2008
Thinking Different
For some, banner ads are a quarterly tradition that's an easy row to complete in a spreadsheet of tactics but if you must, please make sure you allow yourselves to do something out of the box (even when your media buy doesn't first suggest it).
Here's something different (and customized for this one site - yes, one site) - check the ad here.
Jan 14, 2008
Wallstrip Host Lindsay Campbell Leaving Show, Staying With CBS
Lindsay Campbell, the face (and voice, and, IMO, much of the brains) of Wallstrip, one of my favorite podcasts, is leaving the Web video show. But she'll stay with the same employer: Lindsay has a new job at CBS Interactive, which bought the finance/stock show last May. This makes sense: At the time of the CBS deal, the conventional wisdom was that CBS had purchased the show in part to secure Lindsay's services for future projects.
Lindsey, along with Wallstrip producers Adam Elend and Jeff Marks, will be moving on to something called Moblogic.TV (you can check out their new promo video at the site, which is about all you can see there). It’s a loss for Wallstrip, although it appears Wallstrip has hired someone capable, Julie Alexander, NYC based actress and someone who’s hosted Wallstrip before, and CBS keeps it’s star host.
