Porter Novelli New York partner, and "Green" marketing expert, David
Zucker has a great quote in NYTimes regarding consumers' interest in
products that offer ease of understanding over "green confusion:
Biodegradable Home Product Lines, Ready to Rot NYTimes, May, 8. 2008
Tags: NewYork Times, Porter Novelli, David Zucker
thanks
Posted by: paul | Jul 23, 2009 at 12:55 AM