Recently I was on an early trip to SF and flying the regional carrier Horizon. In the terminal area was FREE coffee (starbucks) and FREE papers to sip & read. With these "little" things my loyalty and $ does lean to the brand/company. Also, this effort has an additional + of possibly restraining customer explosions for certain plane/rain delays (PDX airport also has free WiFi).
Has your company considered the value of free & fitting services?
Yes, my Mobile Bike Repair Service has a two for one tune-up sale special! And I'm getting referrals like crazy!
I also have another angle I'm working- in a economy where prices are going up, Byron's Bike is lowering prices...hence creating unmatched value! My competitors (local bike shops)sales are slow (usual winter slump) and wouldn't even thing of this sort of creative ingenuity. Even during the usual slow sales winter time this method helps keeps the cash flow coming in- I almost have too much service work :)
My free pick up and delivery service is another value added bonus that is really help increase my market share!
Guerrilla marketing tactics in the form of free biking classes via biketeacher.com are another way to increase my brand name awareness!
Posted by: Byron Friday - Byron's Bike Shop | Jan 24, 2008 at 01:16 AM