Apples closes the retail loop

Had a problem with one of the iPod Shuffle's I purchased for my kids. It just wouldn't charge or connect to the MacMini. So I pop into the local Apple Store about 20 minutes before closing fully aware there's a slim chance I get serviced since they've gone to an appointment only model. I will appreciate if they can take care of my daughter's new blown iPod Shuffle Santa brought on Xmas. I merely gave them my ill Shuffle, they required only that I sign something they already filled out from my customer information linked to the Shuffle serial number. Five minutes later I'm walking out of the store with a new Shuffle no questions asked, plus a "refreshed" 512MB Shuffle they had on a table for $59. Not a bad retail exchange. Not bad at all.

Icing on the cake was getting home to find this email waiting for me. Now I know it can't be that difficult to have events get triggered when certain things happen (new data, etc.), but I don't see other retailers doing stuff like this. How difficult can it be? If you're feeling a little beaten up by your retail experience from the holidays, go ahead and stop by your Apple Store for a little TLC.